Title:
9 Ways to Improve Staff Morale

Word Count:
597

Summary:
Staff turnover costs American companies millions of dollars every year. The cost of lost work days, interviewing candidates, reviewing resumes, checking references, filing paperwork and training the new staff member is much more expensive, in most cases, than creating a work environment where staff members are happy and want to stay.

Keywords:
computer desks, computer furniture, computer tables

Article Body:
Staff turnover costs American companies millions of dollars every year. The cost of lost work days, interviewing candidates, reviewing resumes, checking references, filing paperwork and training the new staff member is much more expensive, in most cases, than creating a work environment where staff members are happy and want to stay. If you're worried about waning staff morale in your company, here are some things you can do to keep employees happy and productive.

Give bonuses. Even a little bonus can mean a lot. Bonuses improve morale and increase productivity. Explore the possibility of different bonus structures including: holiday bonuses, birthday week bonuses, sales bonuses, hire date anniversary bonuses, and education bonuses.

Plan a staff retreat. Time to relax and get to know your colleagues in a social environment improves teamwork and again, productivity. However, many people won't want to spend a weekend away from their families even if you put them up in a nice hotel. Think one-day staff retreats twice a year. Close the office on a work day and spend the day at a spa, golfing, at a theme park, going to dinner and a movie, hiking, kayaking, or at the zoo.

Pay for education. Most community colleges and computer centers offer relatively inexpensive classes to help people improve computer skills, management and leadership skills, or language skills. If an employee is willing to spend time taking one of these classes, reward him/her by reimbursing part of the tuition or giving them a completion bonus. The desire to increase education and learn new skills is an attribute of a good employee.

Involve their families. An annual holiday party or summer picnic is a great way to bring employees together along with their families. Even a barbeque at the park with a game of softball or water balloons can be a lot of fun. During the holidays, rent an ice skating rink or get everyone together to volunteer at a soup kitchen.
Buy new chairs and keyboard trays. Let your employees know that their comfort and safety is your concern. Most employees won't spend over $100 on a keyboard tray, but you could. And who wouldn't appreciate a top-of-the-line ergonomically-correct keyboard tray that adjusts for height and tilt with the touch of a finger? We found great deals at Versa Products

Have casual days. Casual Fridays are nice, but so are special casual days once a month. Let people come into work in jeans and comfortable shoes and they'll be in a better mood.
Free kraft services. Most employers provide coffee for their staff but the staff end up making it. Bring in healthy snacks once a week like a fruit basket, individual mini salads, or trays of bagels. You can also stock up on Stash or Tazo teas, biscotti, yogurt, granola bars and those 100-calorie bags of chips, cookies, and pretzels. Having lunch delivered once every couple of weeks is also a nice gesture and employees will appreciate the money they save from having to buy lunch out. Another fun event is to have the employees make lunch once a month. Alternate between the men and the women, different divisions of the company, etc. Make sure even upper management gets involved. Staff will learn new recipes and techniques from other employees and they'll have fun. The rest will enjoy eating!

Flexible schedules. If possible, give staff schedules that accommodate their needs and reduce commute time.
Gym memberships. Paying for their gym memberships or paying a Pilates instructor to come once a week after work is a nice way to encourage employees to stay fit.

Title:
9 Ways to Increase Business Profits Quickly and Easily

Word Count:
783

Summary:
Many business owners who operate a business want as many clients as possible, both those who have just started their business and those who have owned one for a long time. They are, however, not fully utilizing all of their assets as they could be in order to achieve their desired results.

Keywords:
business coaching

Article Body:
Many business owners who operate a business want as many clients as possible, both those who have just started their business and those who have owned one for a long time. They are, however, not fully utilizing all of their assets as they could be in order to achieve their desired results.

The objective of increasing business profits isn’t only met by attracting more clients. There are several other reasons why a business doesn't make as much money as it should besides not having enough clients.

Here are a few simple, yet effective business coaching ideas that will help you unlock the hidden profits in business and also some reasons why things aren't operating at full potential as they should:

- Focus more time on the important matters - you may not have enough time available to boost your business, especially if you are the one who is serving clients on a regular basis. In this case, you should consider hiring somebody to help. Running a business takes a lot of work, so let the employees handle the day-to-day issues, while you take care of the important ones such as developing strategies for present and future growth. Set aside an hour each week to brainstorm ideas, implement strategies and nurture key business relationships.

- Carry out competitive intelligence on other businesses, especially the ones that are successful and emulate them. This doesn’t mean copying whatever they do. Take the best parts of your competitor’s business and apply them to your own. It is also very important to keep a close eye on the competition, regardless of the nature of your business. If you are running a restaurant, for example, you should inspect the services, the offers and the prices of the competition. By doing a little research on other businesses, you will be able to reorganize, improve your services, adjust the prices depending on the competition, as well as introduce new offers to your clients. By knowing what your competitors are up to, you will always be one step ahead of them.

- Spend less of your gross profit on overhead and ineffective marketing. Lease unused space in your office or warehouse. Track sales as a result of expense. Employ salespeople on a higher commission scale rather than a high base salary. Test and measure for effective marketing campaigns before dumping a ton of money on any marketing campaign that is doomed to fail from the start.

- Instead of competing on price, develop an ultimate strategic advantage™. Emphasize the qualities that make your business stand out and create a whole new positioning in the industry. Find out what really matters to your clients by surveying them and give it to them.

- Talk with clients and find out if they are delighted or not. Ask for suggestions. Dissatisfied customers will not return, while a delighted client will refer others.

- Nurture existing clients. Instead of focusing on acquiring new customers, concentrate on nurturing and maintaining the clients that you already have! Make sure they are pleased with the services you provide for them and pay attention to their needs, desires and complaints. It is very important to establish and maintain good relations with your clients, as they are the ones who keep your business running.

Many business coaching companies encourage selling more to existing clients because it improves a business bottom line by increasing the lifetime value of a client. It also brings new clients, attracted by positive experiences from your delighted clients. Referrals lower your acquisition cost through word-of-mouth marketing and this also adds to business profits.

- Up sell other products/services. Selling extras is known to be a great method of increasing profits. For example, grocery stores strategically place many magazines and snacks near the checkout. People browse and buy these while waiting in line raising the average dollar sale with these extras. McDonald’s is well-known for its up sell before a sale is completed by simply asking a simple question to add on more products (complete meal, fries, sundae, or apple pie).

- Increase your advertising - advertising is expensive but if things work well, the money will definitely return to you. You can also try to make the best use you can out of free advertising. Get the most out of promotions and limited offers, especially around holidays.

- Seek out business coaching advice. Having a comprehensive set of business strategies can help you further, by providing you with new efficient methods of increasing the profits of your business. To operate a business effectively long-term, most businesses will have to deploy several strategies in order to diversify their sources of leads and maximize their profitability through smart marketing, team building, and business process management.

Title:
9 Ways to Increase Web Traffic

Word Count:
696

Summary:
There are many ways to increase web traffic; the most valuable of course is
offering some ongoing and dynamic value such as blogs or online discussion
that keep the same people coming back, but a host of other options exist
including

Keywords:
home business,work at home,home based business,online business,affiliate,affiliate program,affiliate marketing,internet marketing,work from home,internet business

Article Body:
There are many ways to increase web traffic; the most valuable of course is
offering some ongoing and dynamic value such as blogs or online discussion
that keep the same people coming back, but a host of other options exist
including:

Search Engine Optimization

We’ve touched on this in previous chapters but “Search Engine
Optimization” or “SEO” as it is often referred to is a huge success for
many sites, and has even spawned a service industry in its own right
where people are getting paid to optimize your site and site
submissions to try and increase how well your site ranks on various
search engines. Ideally you should do this yourself by submitting to
various directories and using the tips and hints I’ve already mentioned but if you are ‘Internet Impaired’ it may be worth paying a consultant
to assist you.

List your site in Directories and Search Engines

There are many search engines and directories out there where you
can list your website for increased exposure. Some charge a fee while
others are free or low-cost but the important thing to remember is to
go through each one IN PERSON and optimize the data you provide
each to ensure the listing provides the best interface to your site as
possible.

Participate in Link Exchanges

A ‘link exchange’ refers to the act of having a URL or ‘hyperlink’ from
another site either on your page or another site pointing to pages on
your site. With Exchanges another webmaster will link to your site in
exchange for you linking to theirs – hopefully complimenting each
others sites.

Advertise your site via AdWords or other resources such as
banner ads

There are many advertising avenues out there to get your website
increased recognition, the simplest of course link exchanges and wordof-
mouth, but paid methods such as using Google’s AdWords program
to pop up a link to your site when certain keywords are entered into
search engines is a very effective way to increase traffic to your sites.
From the vendor side it works like this: you bid (or offer) an amount
that you will pay for a list of keywords used when people query.
Depending on your bid and the maximum daily expenditure settings
you specify (the largest amount of payout you are willing to do on any
given day) your ad shows and you’re charged for each user who “clicks
through” the ad to your site.

Get published on other sites

The Internet is a wide place and a lot of people are out there every
day so try to participate in other sites with a similar interest to yours
and post articles and stories – be sure to include a link or reference to
your web site and viola! Free advertising!

Request Reviews from magazines and online webmasters

Many other sites have a link or ‘rating’ page where you can ask them
to provide feedback and suggestions on your page and its content –
doing so will often not only gather additional interest and visibility but
can help you to tweak your site and improve it to better meet your
needs.

Post in chat rooms and on blogs

Just as with posting articles using chat and blog entries to promote
your site is a good ‘semi-permanent’ way to get your website address
out there before the public.

Give away free gifts and hold contests

This is actually a variation of the customer rewards program idea – by
holding a contest, say a $100 grand prize eBook contest where you get the rights to all submitted eBooks and the winner gets $100 you can
generate traffic and often get other benefits. Ideas include ‘help
create a logo’ or ‘closes predictions for the upcoming election’ …
anything you can think of can be pressed into service in fact!

Join local business organizations

An often overlooked benefit of any community is the local businesses
and merchants as well as the Better Business Bureau. Being a
member can not only let your fellow businesses be aware of you and
your site, but can also introduce you to new concepts and tools you
can use to increase both your visibility and profitability.